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Introduction to Social Media Marketing

Course Overview:

This real world overview course, with the beginner in mind, is an introduction to the world of social media and best practice use for business and will set you on the right path to effective social media marketing.

It will succinctly provide an overview of how to make best use of social media platforms for businesses and organisations to meet your objectives and strategic goals. It will also take a comprehensive look at the major players in social (Facebook, Instagram, LinkedIn and Twitter) and how to best set up them up, optimise and begin to build an audience.

Throughout the duration of the course, we will look at the key demographics and forecasted trends within the Australian social media landscape and how these affect your organisation’s social media presence.

This course will cover:

  • Australian social media user numbers, insights and demographics
  • social media channel and setting up best practices
  • Instagram, Twitter, Facebook and LinkedIn newsfeeds
  • understanding the Facebook algorithm
  • how to publish content on these main social media channels
  • how to genuinely build engagement
  • community management fundamentals.

Course objectives:

  • to provide an overview of how to make best use of social media marketing for businesses and organisations
  • to develop confidence in using social media effectively.

This course is for:

  • beginners with no assumed knowledge
  • SME business owners and managers
  • government departments
  • marketing graduates wanting to gain practical knowledge and skills
  • marketing coordinators with no social media experience
  • marketing professionals wanting to gain current knowledge and skills.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training


  • None, although admin/editor access to existing business social media channels (i.e. Facebook Page, not personal profile) to work with is ideal (but not essential).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Discover social media marketing today.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's courses here.

Digital Marketer Adelaide - Jen Evison

Course details:

Introduction to social media marketing

This introductory course will look at the best way to set up your social media accounts for your organisation as well as discovering the various features and benefits of each platform and the different types of content suitable for these channels.

Duration: Half day (morning)

Date: Thursday 15 February 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

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