Be prepared to do your best online

Social Media Content Strategy

Course Overview:

The key to successful social media marketing is the quality and value of your content.

Without stellar content, you could be wasting time. Having a strategic approach to developing and publishing content will inevitably save time and help your message be consistent and therefore more effective.

You’ll be provided with recommendations for and demonstrations of tools and processes to implement and assist with streamlining and scheduling social media content planning and publishing within your organisation. We'll also take a look at what the leaders in social media are doing so you can learn from best practices and implement directly back into your marketing department.

The course will also help you pinpoint what works and what is time consuming with no benefits. No longer will you have to “fly blindly” when posting to your social media channels.

This course will cover:

  • social media content strategy best practice
  • social media content planning, creation and curation
  • content scheduling for your social media channels
  • social media campaigns, promotions and competitions.

Course objectives:

  • to provide recommendations of the various types of content that can be used effectively for social media marketing
  • to develop a strategic approach to developing and publishing content
  • to develop confidence and understanding of the tools and techniques that can be used to prepare and schedule social media content

This course is for:

  • social media and marketing managers
  • digital content managers and creators
  • SME business owners and managers
  • government departments
  • freelancers and consultants

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training


Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Create clever content and more. See seat availability here.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your social media marketing trainer:

Jen Evison – from Jennifer Evison Consulting.

Jen has extensive experience in the social media space and is renowned for her food and beverage marketing. Previously, she managed the social media channels for Allrecipes in the US before moving to Australia and continues to work with Australian and US businesses helping them achieve social media success over the past decade, including a prominent wine brand.

With tertiary qualifications in business marketing, she has a genuine talent for strategising, being across best practice and creatively discovering and constructing effective content for a range of social media channels.

Jen has an unending enthusiasm for presenting and participants will be delighted by her effervescent and good humoured nature.

See Jen's courses here.

Digital Marketer Adelaide - Jen Evison

Course details:

Social media content strategy

In this practical session, you’ll learn how to create a content strategy that is aligned with your business goals and objectives, and accurately reflects your services. Learn tips and tricks on how to develop socially optimised content and minimise labour intensive tasks.

Duration: Half day (morning)

Date: Thursday 15 March 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

Join Now

The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related courses:

Introduction to social media marketing

This introductory course will look at the best way to set up your social media accounts for your organisation as well as discovering the various features and benefits of each platform and the different types of content suitable for these channels.

Half Day Course

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Developing a social media strategy

This valuable course will see you learn to create a workable social media strategy so that you can easily and effectively implement your social media marketing activities throughout the year.

Half Day Course

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Social media advertising

Learn how to take your social media marketing activity to the next level and drive meaningful results with paid campaigns for Facebook, Instagram, LinkedIn and Twitter in this insightful and game changing course.

Half Day Course

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide

Social media analytics and reporting

This unique course will arm you with all the information you need to demonstrate social media return on investment [ROI] for your organisation and provide quantifiable data that what you’re doing is working.

Half Day Course

Adelaide CBD

$330 + BF + GST

Jen Evison - Digital Marketer Adelaide