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Introduction to Google Tag Manager

Course Overview:

Learn to implement the most worthwhile tracking and analytics system by getting to know Google Tag Manager.

Google Tag Manager manages code snippets for you and makes it far easier for marketers to track all the user behaviour on your site and find out where people come from so that you can capitalise on this information to save time and thousands of wasted advertising dollars.

By understanding Google Tag Manager you’ll be able to determine whether your digital marketing, conversion tracking, affiliates and advanced customer insight services are all on track.

Additionally, you’ll learn some real working recipes for capturing visitor behaviour and develop an understanding of the capabilities and fundamentals of Google Tag Manager that can be directly applied to your website.

It’s a really powerful tool that all marketers should have in their toolkit, especially if you want to improve your marketing spend and make your organisation more agile.

This course will cover:

  • tags, triggers, variables and more
  • testing if your data is coming through correctly
  • setting up a conversion for Google Adwords or Facebook Pixel
  • setting up with Google Analytics and ensuring no data loss.

Course objectives:

  • to develop a basic understanding of the capabilities of Google Tag Manager
  • to develop the confidence and skills to set up and test basic tags, triggers and variables in Google Tag Manager

This course is for:

  • business owners
  • webmasters and website developers
  • marketers
  • account managers
  • and anyone else who wants to understand how to make the most of their website tracking capabilities using Google Tag Manager.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training


  • an active website or blog
  • a comprehensive understanding of the capabilities of Google Analytics, especially regarding conversion tracking (covered in our Taking Google Analytics Further course).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Discover Google Tag Manager capabilities today.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics and Google Tag Manager trainer:

Petra Manos – from Web Data Analytics.

Petra’s passion for the web started at the early age of twelve years old and has seen her develop a successful and steadfast career in information marketing and web analytics. She is a specialist in offering Google Analytics and Google Tag Manager configuration reviews, website analytics strategy sessions and customised analysis, customised implementation of Google Analytics and Google Tag Manager and has Google Analytics Individual Certification.

With a focus on determined problem solving and root cause analysis in software, Petra knows how to capitalise on web and automated analytics to improve all business performance and increase revenues.

Participants will feel at ease with her patient manner and thoughtful delivery, coupled with her extensive analytics and programming knowledge. She has a notable ability to translate quite complex concepts into digestible chunks that anyone can learn.

See Petra's courses here.

Google Analytics and Google Tag Manager specialist Adelaide - Petra Manos

Course details:

Introduction to Google Tag Manager

Learn to implement and manage the most worthwhile tracking and analytics system by getting to know the capabilities and possibilities of Google Tag Manager.

Duration: Half day (morning)

Date: Thursday 17 May 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related courses:

Taking Google Tag Manager further

Get even more insight into Google Tag Manager with this advanced course that will highlight even more capabilities and features that will directly benefit your business or organisation.

Half Day Course

Adelaide CBD

$330 + BF + GST

Google Analytics and Google Tag Manager Adelaide - Petra Manos

Leveraging remarketing with Google tools

This course is ideal for any business that wants to generate more sales in a short time frame by using some of Google’s best services and tools to benefit from remarketing. You’ll also learn how to make your marketing budget work by connecting with consumers that are already familiar with your brand and offerings and persuade them over the line.

Half Day Course

Adelaide CBD

$330 + BF + GST

Google Analytics and Google Tag Manager Adelaide - Petra Manos