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Introduction to Email Marketing

Course Overview:

With real life case studies, you’ll be shown the way to excellence in email marketing, not just for the short term but for the long term.

If you’re not sure where to start with email marketing or what to do with an existing subscriber list, our Introduction to Email Marketing course will heighten your marketing campaigns.

Not only covering the basics, you’ll be thrust into the profitable world of designing your templates, setting up subscriber lists, reporting and assessing performance and uncovering tricks and tips.

Plus, we’ll demonstrate a recent Adelaide case study that saw new clients and over $5000 income generated in one year from just eighty subscribers.

This course will cover:

  • benefits of email marketing as part of your digital marketing strategy
  • best practices for creating and sending email campaigns
  • Australia's Privacy Legislation, anti spam requirements and email etiquette
  • hints and tips on how to get started with your first email
  • a real life case study of subject lines
  • creating an email in MailChimp
  • discussing effective ways to build your email list and grow subscribers
  • segmentation, what data to collect and how
  • uploading subscriber data and matching fields
  • campaign report metrics, with a focus on open and click through rates.

Please note: this course focuses on email marketing best practices in general, regardless of email marketing system being used, however most demonstrations and examples provided will use MailChimp. We will ask what email marketing system you use during the online registration process, and if possible, cover it during the session.

Course objectives:

  • to provide practical skills in how to get started with your email marketing
  • to understand the do’s and don’ts for good email communication
  • to provide confidence to kickstart or re-energise business sales or membership engagement

This course is for:

  • business owners
  • marketers
  • freelancers and consultants
  • volunteers managing their member and supporter lists.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training


  • working knowledge of Excel or similar spreadsheet software
  • an existing account with an email marketing system (we will ask which one during the online registration process)

Please note: while an existing email marketing system account is suggested, this course can be taken theoretically for people planning to make more use of email marketing and wanting to know what's involved before they start.

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Do more than just hit send. Register now.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your email marketing trainer:

Fiona Blinco – from DIY Digital.

As a specialist small business and sole trader online marketer, Fiona Blinco has a wealth of knowledge that she is ready to share for those who want to upgrade their online marketing prowess.

Her obvious passion lies with keeping customers loyal whilst discovering new ones via a savvy online presence.

She’ll help participants uncover the transformative ways of using databases and segmentation and other email marketing platforms out there to create and sustain, not just regular, but effective communication.

See Fiona's courses here.

Small business and sole trader online marketer Adelaide - Fiona Blinco

Course details:

Introduction to email marketing

Heighten your email marketing campaigns with this introductory course to email marketing where we’ll thrust you into the profitable world of designing your templates, setting up subscriber lists, reporting and assessing performance and uncovering tricks and tips.

Duration: Half day (morning)

Date: Thursday 26 April 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

Related courses:

Taking your email marketing further

In this follow on course, we delve deeper into segmentation, automated emails and subscriber nurturing, helping you save time and money and drive higher open and conversion rates with your email marketing.

Half Day Course

Adelaide CBD

$330 + BF + GST

Fiona Blinco - Online Marketer Adelaide
Erica Stacey (nee Nistico) - Digital Marketer Adelaide