Be prepared to do your best online

Ecommerce Google Analytics

Course Overview:

It’s time to take the guesswork out!

By understanding trends and your customer data, you’ll be able to reduce marketing costs and time spent on the backend of your online store and make sure you’re speaking to the right people, all the time. Imagine being able to work out exactly where all of your biggest spending customers come from?

The insights from Google Analytics that can be garnered are boundless and fruitful and can be navigated with ease, once you know your way around.

This respected course will offer a comprehensive understanding of how Google Analytics can be used for websites with online stores and you’ll develop the confidence to create relevant sales segments plus you’ll get an introductory insight into Google Tag Manager for ecommerce websites.

This course will cover:

  • introduction to Google Analytics for ecommerce
  • setting up the specifics for an ecommerce store
  • the enhanced ecommerce settings and how to fully utilise them
  • segmenting users into useful categories and behaviours (such as abandoned carts, purchasers etc)
  • using segmentation analysis to find your best opportunities and increase your conversion rate.

Please note: While this course is designed to be an interactive course where you can review and analyse your existing ecommerce analytics, it is also incredibly valuable for people who are considering starting or purchasing an online store, and want to be prepared by understanding how and what they can track.

Course objectives:

  • to provide a comprehensive understanding of how Google Analytics can be used for websites with online stores
  • to develop the skills and confidence to create relevant sales segments
  • to offer an introduction to the capabilities of Google Tag Manager for ecommerce websites.

This course is for:

  • business owners and webmasters who manage an ecommerce website
  • marketers and account managers who manage an ecommerce website
  • website developers who work with ecommerce websites
  • people who are considering starting or purchasing an ecommerce website.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • a basic understanding of how to use and interpret Google Analytics’ default reports (covered in our Introduction to Google Analytics course)
  • a comprehensive understanding of the capabilities of Google Analytics, especially regarding the use of conversion tracking, events and segmentation (covered in our Taking Google Analytics Further course).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Boost your ecommerce sales. Book here.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics and Google Tag Manager trainer:

Petra Manos – from Web Data Analytics.

Petra’s passion for the web started at the early age of twelve years old and has seen her develop a successful and steadfast career in information marketing and web analytics. She is a specialist in offering Google Analytics and Google Tag Manager configuration reviews, website analytics strategy sessions and customised analysis, customised implementation of Google Analytics and Google Tag Manager and has Google Analytics Individual Certification.

With a focus on determined problem solving and root cause analysis in software, Petra knows how to capitalise on web and automated analytics to improve all business performance and increase revenues.

Participants will feel at ease with her patient manner and thoughtful delivery, coupled with her extensive analytics and programming knowledge. She has a notable ability to translate quite complex concepts into digestible chunks that anyone can learn.

See Petra's courses here.

Google Analytics and Google Tag Manager specialist Adelaide - Petra Manos

Course details:

eCommerce Google Analytics

If you run an ecommerce site this is the ultimate analytics course for you. This course will help you to make informed and clear decisions quickly that fast track you to getting the results you want and set you on a path of improved performance.

Duration: Half day (morning)

Date: Thursday 19 April 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

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