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Conversion Rate Optimisation

Course Overview:

With an average conversion rate of two per cent on most ecommerce sites, it’s incredibly valuable to know all that we can to increase our onsite conversion rate.

You may have plenty of site traffic but are not happy with activity; you want more sales and clicks to the right places. With this unique course you’ll uncover how to turn visitors into genuine sales leads and customers.

This is a high impact session that will instil useful skills to help you bring performance to the forefront. If you’re bored of not achieving outstanding results then it’s time to take the leap into optimising your site’s conversion rates.

This course will cover:

  • conversion rate optimisation
  • using heat maps for conversion rate optimisation (Hotjar) and why’re they’re beneficial
  • introduction to A/B Testing
  • using Google Optimize to A/B test your website

Course objectives:

  • to provide practical skills and advice for measuring and incrementally improving the performance of your website.

This course is for:

  • business owners and webmasters who manage a website that tracks conversions and that preferably has a minimum of 4000 visits per month
  • marketers and account managers who manage a website that tracks conversions and that preferably has a minimum of 4000 visitors per month
  • website developers who work with websites that track conversions and that preferably has a minimum of 4000 visitors per month.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • an active website with Google Analytics tracking installed and ideally at least one month’s worth of data and preferably has a minimum of 4000 visits per month
  • if you require assistance with checking whether your website and Google Analytics is set up correctly, you can request a review from us during the online registration process
  • a comprehensive understanding of the capabilities of Google Analytics, especially regarding conversion tracking (covered in our Taking Google Analytics Further course).

Each session is restricted to limited participants (six to twenty attendees), so you have the opportunity to fully benefit from the trainer’s knowledge and advice.

Get more measurable results. Book here.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3 or more courses: $300 + BF + GST (per course)

For multiple course bookings, you can also contact us to enquire about payment plan options.

Your Google Analytics and Google Tag Manager trainer:

Petra Manos – from Web Data Analytics.

Petra’s passion for the web started at the early age of twelve years old and has seen her develop a successful and steadfast career in information marketing and web analytics. She is a specialist in offering Google Analytics and Google Tag Manager configuration reviews, website analytics strategy sessions and customised analysis, customised implementation of Google Analytics and Google Tag Manager and has Google Analytics Individual Certification.

With a focus on determined problem solving and root cause analysis in software, Petra knows how to capitalise on web and automated analytics to improve all business performance and increase revenues.

Participants will feel at ease with her patient manner and thoughtful delivery, coupled with her extensive analytics and programming knowledge. She has a notable ability to translate quite complex concepts into digestible chunks that anyone can learn.

See Petra's courses here.

Google Analytics and Google Tag Manager specialist Adelaide - Petra Manos

Course details:

Conversion Rate Optimisation

Investing in this course might be one of the most profitable things you do this year. Especially as you start to see your website or ecommerce goals being maximised by learning valuable ways and practical skills and advice for measuring and improving the performance of your website.

Duration: Half day (morning)

Date: Thursday 3 May 2018

Time: 9am - 1pm (4 hours)

Location: The IVC, 19 Young Street, Adelaide, South Australia

Cost: $330 + BF + GST

Discount available when booked with other courses

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The training venue

Our half day courses are held in a dedicated computer training room which is conveniently located in the Adelaide CBD.

The IVC (International Visualisation Centre)
19 Young Street
Adelaide, South Australia

Learn more about car parking and venue facilities here.

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